Behold the likability trap: Women in leadership who behave in authoritative ways risk being disliked and seen as bad women, and also as bad people.
While the ideal man is defined as direct, assertive, competitive and ambitious; the ideal woman is helpful, modest and nice. In other words, she’s focused on her family and community, rather than working in her own self-interest.
In her years of research on the matter, Joan C. Williams, an expert on gender in the workplace, has found that women employ a similar set of strategies for escaping the likability trap. She calls it “gender judo” — when savvy women learn that they must often do a “masculine” thing (which establishes their competence) in a “feminine” way (to defuse backlash). With the 2020 presidential election coming up soon, it’s interesting to observe how female candidates also fall into this likability trap and are treated differently to their male counterparts.
#likability#trustwomen#doublestandards#womenforpresident#2020election#selman Repost from @nytopinion