Morally inconsistent "advocacy" such as reducetarianism and single issue campaigns focus exclusively on certain animals while ignoring the plight of all the rest. Do the animals in question matter? Yes, of course. They matter morally, as do their lives. No more or less than all the other animals who are completely dismissed by these methods.
When we let some victims take a back seat, it conveys the message that they're inherently less important than those in the spotlight. It tells non-vegans (regardless of our intentions) that veganism isn't as important as not wearing fur, or not going to SeaWorld. It tells them that ALL animals matter less than the few species who are lucky enough to be the subject of these kind of campaigns.
Welfarists, speciesists, reducetarians, and people who don't see veganism as a moral imperative will call these methods a "gateway" to veganism. The only thing they're a gateway to is moral confusion, which is exactly why non-veganism exists in the first place. We're all conditioned to be speciesist. It's absurd to think that anyone expects to fix that with even more speciesism.
Be morally clear. Be vegan.
Educate yourself to educate others.
Support the abolitionist approach.
For help going vegan, DM me or visit www.howdoigovegan.com via the link in my bio.
For guidance on productive activism that doesn't promote speciesism or welfarism, visit www.abolitionistapproach.com.
These websites belong to Professor Gary L. Francione, and while this account is not directly affiliated with him, it fully supports and endorses his abolitionist approach to vegan education.