Photographer Ansel Adams believed in what he called “inevitable confliction.” He understood that the bounds of expression with color photography were limited by the technology of his time. Color film tech, in his eyes, was not on par with what he felt should be conveyed through a photograph. He believed that he could capture greater depth & emotion through traditional black & white images. Likewise, food & wine tech is on a similar path. Like Ansel, we believe that simplicity & mastery of craft can capture the deeper beauty that technology often fails to recognize. Experience wine’s conflicted bottles, by its own acclaimed artists, on lecru.com.