Around 11 million tourist visited Vietnam last year and the number is even increasing this year with increasing popularity of Vietnam attractions among foreign tourists. It's definitely a good sign for the development of country. People are getting employment and tourism is now one of the major contribution of Vietnam GDP. But with current trend, how long the country will be able to preserve it's environment. For example, the growing shrimp Culture in Mekong delta for tourism is destroying it's mangroves which is disturbing the natural ecology of the region. We do talk about sustainable tourism or Responsible tourism but does people who are actually on ground even know the meaning of Sustainability?? The core principle of Responsible tourism is to create a good living environment for locals, while making destinations attractive for tourists. This can only be possible if all actors playing (Government, buisness, locals, mediators, and visitors) have comprehensive awareness of responsible tourism. I really wonder if the amount money which is currently being investing in responsible tourism is on generating awareness and educating people to bring behaviour change or it's just being investing in having conferences and workshops on a responsible touring in a 5 star hotels under air-conditioning after travelling 1000s of kms in aircrafts?