Hydros Auto Spa. Here every Saturday so wanted to get Queens involved. Kith for Disney air fresheners for everyone who gets a car wash. Also, first 10 people after 2pm who ask for a free car wash gets one.
Thinking about how to start designing for this collection was really tough. The only way I wanted to take this on was if we could produce what I felt was the best Mickey collection to date. We know how important this is for our timeline, so we had to produce a timeless but culture shifting moment for the two brands. After brainstorming for a few weeks we came up with the idea for how we would proceed. In our 8 years of producing Kith product, we have developed over 150 different fabrics. For 8 of Mickey’s iterations in his 90 years, we wanted to apply our best 8 fabrics for each decade/iteration. So for the first Mickey (1920’s) we applied our Made In Italy 12.25 oz denim to create the first of 8 capsules. Pictured is our Denim Classic Double Pocket Hoodie with Mickey embroidery and Swarovski crystals. We’ll be sharing every style of this collection @Kith.
Had such an amazing experience working with Disney on this project. I remember telling people how much I wanted to work on a Mickey project for the brand back in 2011, the year we launched and I’ve spoken about it every year since. One of my personal goals was always to grow Kith to a place where we could work with the brands that inspired me most in my life. To be able to design a Mickey collection inspired by his 90 year history was a lot of fun and a lot of work. If you can’t have fun with it, what’s the point? Thank you to the Disney team for trusting us to do right by their most beloved icon. I’ve done so much research on Mickey and his history, I literally feel like I’ve lived with him the last 14 months. I can’t wait to explain the process and mindset for this collection. We’ll start with the journal for now to show some inspiration and behind the scenes of a few shoots. Link in bio.