We spent all day in our lab in Italy, formulating and testing new products on live models.
What’s the process? It starts with a hairstylist formulating a color. @ale@alexisbutterflyloft usually begins the formulating process, but @hai@hairbykaseyoh started it with the Raven Collection, and @dou@doug_theo created the initial formulation on the products we tested today.
We then go to one of our labs and test on live models with various starting levels and hair types. We observe results closely under special lighting that can be adjusted to simulate different light temperatures. We test, reformulate, repeat. Once we arrive at a formula we want to produce, we test further at @butterflyloftsalon, and we send tubes out to artists we trust to get feedback.
We may tweak the formula a few more times until we’re satisfied and then production begins.
Today we formulated with @hairbykaseyoh , @davidbutterflyloft , @doug_theo , @hairbymisskellyo , and @alexisbutterflyloft. @glamiris and @hair_princess_steph helped formulate Faction8 on previous trips to Italy.