Oatly @oatly
12 Posts
197k Followers
1k Following
Our goal is to deliver products that have maximum nutritional value and minimal environmental impact. Share your oatsomeness and tag #oatly
12 Posts
197k Followers
1k Following
Our goal is to deliver products that have maximum nutritional value and minimal environmental impact. Share your oatsomeness and tag #oatly
Sometimes, you see a person who is so obviously amazing and forward-thinking that you want to send them a gift to show your appreciation, but then you realize you don’t actually know who they are so of course, you ask the internet for help figuring out who the person is because everyone knows the internet knows who everyone is, and sure, the post about asking the internet about the person will not seem remotely interesting at first, but that’s okay because it will all build up to the moment that the identity of the amazing and forward-thinking person is revealed down in the comments, possibly causing the internet to wonder if the post is actually the most interesting post ever, although it absolutely isn’t.
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Back in the day when Oatly was still Oatly but not as well known as we are today, we convinced Toni our CEO to star in a series of small films. If I remember right, there were about 15 of them. Of course “star” is matter of personal opinion. Anyway, Toni hated the idea because he prefers to keep a low profile and seriously despises the idea of being in front of the camera. We pretended not to understand and somehow convinced him or maybe tricked him into believing that it would be a really interesting and entertaining introduction to Oatly. Here is one of my personal favorites from 2014, all dusted from the vaults of history. Enjoy.
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"Our ultimate goal is to change the dynamics in neighborhoods we visit. We want to have a long-term presence to be able to build something with staying power, and to get the kids involved in building it, too. Our studios kickstart stuff to break patterns and bring groups of kids who’ve never talked to each other into the studio to collaborate on creative pursuits. Everyone gets curious about this thing suddenly popping up in their neighborhood and comes together to explore it." — Anna Schori and Mark Ephraim, Turning Tables Sweden. Check our bio for the link to Anna and Mark’s full story.
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Imagine the most important and coolest party of all time full of the most important and coolest guests you could ever hope to hang out with. At the risk of totally bragging, we’d like to mention that that dream party is about to become a reality for us in the form of this year's C40-meeting (Cities Climate Leadership Group), when delegates from 94 different cities meet in Copenhagen to try to find solutions to climate issues. We are ridiculously excited because just think…all these people who also believe the climate is a priority and who actually have the power to create change, will gather at the very same place as us and our climate-transparent oat lattes and cappoatccinos, all while we get the opportunity to talk about our ideas and how the food industry should join us in putting climate footprint numbers on their products. That’s so wow.
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Why is this art by @themoodysociety here on our company feed? Is it because we are narcissists who love any art in which our products are the subject? Or is it here to get the attention of people who like art projects that hope to inspire people to make some changes in their lives that are good for the planet and everyone who lives here? Or is it here because sometimes we like to share cool art with our friends? Or maybe the real question is why is anyone here following a company feed anyway? Wait, forget that last question.
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You know when it seems like you are happy because you’re letting the world know you’re a person who’s thinking about the future and going plant-based while also providing a reasonably interesting ice-breaker for new, forward-thinking friends to potentially strike up an exchange in which you discover you share the same progressive worldview causing both of your futures to be altered by a wonderful friendship that adds an invaluable dimension to your lives, when really, you are actually just happy because you had the foresight to wear something that lets you carry your Oatly carton close enough to your mouth so that you may sip refreshing oat drink from a reusable straw?
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The post milk generation is not just about wearing cool t-shirts and drinking oat drink. Okay, it’s a little about that, but it’s also something so much bigger—a movement for the future of the planet and the people living here. It’s about how on this Wednesday in October in the year 2019, we can all think of the future by choosing any of a bajillion plant-based milk options that make it easy to stop drinking the bodily fluids of cows, and if that sounds like something you might like to do, welcome. We’re really happy you’re here.
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Is this post saying that for #InternationalCoffeeDay, you should have your coffee order embroidered on your clothing so you can walk around signaling your progressive worldview to the masses, while simultaneously increasing the odds of striking up interesting conversations with like-minded strangers about the amazingness of oats, the future of the planet and/or sustainable fashion? Of course not, you should do whatever you want. ( Amazing jacket embroidered by @largelemonade )
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