Joico @joico
2k Posts
191k Followers
1k Following
Official Instagram for International hair company that believes in The Joi of Healthy Hair. 😄 Tag pics w/ #hairjoi ENTER TO WIN👇🏻
2k Posts
191k Followers
1k Following
Official Instagram for International hair company that believes in The Joi of Healthy Hair. 😄 Tag pics w/ #hairjoi ENTER TO WIN👇🏻
As we approach the end of summer, it’s time to start thinking of warmer tones. We’re loving this delicious honey hue 🍯 created by @mae@maeipaint using our LumiShine 09NWB. How are you planning on transitioning this fall? 🍁🍂 PS - See her below testimonial for LumiShine. #Repost @maeipaint ・ Ohhhh honayyyy🍯 Ask your stylist for warm tones... they may or may not do a happy dance. Created this by using @joico 09NWB (natural warm beige). That whole series is incredible 🙌🏼 . . #maeipaint #Joico #HairJoi #LumiShine #LiveTheBlondeLife #behindthechair #thebtcteam @Joico @Behindthechair_com #honeytones #warmhaircolor #balayage
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NYC…Class With @VivienneMackinder…All Expenses Paid! ・ Can you imagine anything more thrilling than winning a FREE trip to NYC to meet and learn from hair superstar, Vivienne Mackinder? Frankly, we can’t…so we’re launching a Meet-Your-Muse sweepstakes to make that dream come true: Simply submit a photo of yourself in action (like, with your hands actually in a client’s hair!), performing the most important technique you’ve learned. Tell us about it. Why you love it. Why education is everything to you. And why you’d like to meet Vivienne. We’ll choose winners from across the country, sending each of you — and a plus-one! — to the Big Apple. To enter and for details, click on the bio link or visit our website. ・ ・ ・ ・ ・ ・ ・ ・ #joico #hairjoi #haireducation #hairdresser #hairstylist #meetyourmuse #viviennemackinder
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Education is the key to success. Join @zoequeenofblonde tomorrow for a Facebook Live on @behindthechair_com’s Facebook page at 11amPT. Zoe will live demo her “Standard Blonde Diffusion meets Undermelt” technique using our NEW Blonde Life Hyper High Life Shades. She’s the queen of sharing unique tips and tricks. We will #giveaway the NEW products used in the segment. Just tune in for a chance to win! ・ ・ ・ ・ ・ ・ ・ #joico #hairjoi #haircolor #haireducation #hairstylist #hairdresser #hairprofessional #colorist
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Education is the key to success. Join @zoequeenofblonde tomorrow for a Facebook Live on @behindthechair’s Facebook page at 11amPT. Zoe will live demo her “Standard Blonde Diffusion meets Undermelt” technique using our NEW Blonde Life Hyper High Life Shades. She’s the queen of sharing unique tips and tricks. We will #giveaway the NEW products used in the segment. Just tune in for a chance to win! ・ ・ ・ ・ ・ ・ ・ #joico #hairjoi #haircolor #hairstylist #colorist #haireducation #hairprofessional
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Education is the key to success. Join @zoequeenofblonde tomorrow for a Facebook Live on @behindthechair_com’s Facebook page at 11amPT. Zoe will live demo her “Standard Blonde Diffusion meets Undermelt” technique using our NEW Blonde Life Hyper High Life Shades. She’s the queen of sharing unique tips and tricks. We will #giveaway the NEW products used in the segment. Just tune in for a chance to win! ・ ・ ・ ・ ・ ・ ・ #joico #hairjoi #haircolor #haireducation #hairprofessional #hairdresser #colorist #hairstylist
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We’re thrilled to announce @richardmannah as Joico International Guest Artistic Director. We look forward to working with him on core education, training, and product development and testing. We’re so happy to have you as part of the family. This is the beginning of a joi-ful partnership. ✨ ・ ・ ・ ・ ・ ・ ・ #joico #hairjoi #hairstyle #haircare #hairstylist
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How gorgeous is this look?! @zoequeenofblonde created this gorgeous shade with her “Reverse Blonde Diffusion with Contour” technique using our NEW Blonde Life Hyper High Lift shades and @colorbyserge styled her using our NEW Blonde Life Brilliant Glow Brightening Oil and Brilliant Tone Violet Smoothing Foam. This is the “After” from yesterday’s Facebook Live with @beautylaunchpad. Learn the technique by watching the Facebook Live. Link to full video is in our bio (reference “BeautyLaunchpad “Reverse Blonde Diffusion Technique” 👆🏽 Below is the formula. You can also check out our Color App for the step-by-step and formula. ・ Formula 1 (Diffusion Highlight): 1 oz Blonde Life Hyper High Lift Clear Booster + 1 oz Blonde Life Hyper High Lift Champagne + 4 oz 40 (12%) Volume LumiShine Developer ・ Formula 2 (Contour Lowlight) : 1 oz LumiShine DD Demi-Permanent Crème 8NWB + 5 (1.5%) Volume LumiShine Developer ・ Formula 3 (Front Contour Highlight) : Blonde Life Powder Lightener + 10 (3%) Volume LumiShine Developer ・ ・ ・ ・ ・ ・ #joico #hairjoi #blonde #blondehair
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How gorgeous is this look?! @zoequeenofblonde created this gorgeous shade with her “Reverse Blonde Diffusion with Contour” technique using our NEW Blonde Life Hyper High Lift shades and @colorbyserge styled her using our NEW Blonde Life Brilliant Glow Brightening Oil and Brilliant Tone Violet Smoothing Foam. This is the “After” from yesterday’s Facebook Live with @beautylaunchpad. Learn the technique by watching the Facebook Live. Link to full video is in our bio (reference “BeautyLaunchpad “Reverse Blonde Diffusion Technique” 👆🏽 Below is the formula. You can also check out our Color App for the step-by-step and formula. ・ Formula 1 (Diffusion Highlight): 1 oz Blonde Life Hyper High Lift Clear Booster + 1 oz Blonde Life Hyper High Lift Champagne + 4 oz 40 (12%) Volume LumiShine Developer ・ Formula 2 (Contour Lowlight) : 1 oz LumiShine DD Demi-Permanent Crème 8NWB + 5 (1.5%) Volume LumiShine Developer ・ Formula 3 (Front Contour Highlight) : Blonde Life Powder Lightener + 10 (3%) Volume LumiShine Developer ・ ・ ・ ・ ・ ・ #joico #hairjoi #blonde #blondehair
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