“At Avon, we believe no woman should die because she was left in the dark about breast cancer,” says our CEO, @janzijd. And with new figures from The International Agency for Research on Cancer (IARC) showing that almost one in four (24.2%) of all new cancer cases diagnosed in women worldwide are breast cancer, we’ve created the Pink Light Project in partnership with @cr_uk to help educate 100 million women on the risks and signs. #PinkLightProject#breastcancerawareness
Our Pink Light Project has been created to help educate 100 million women on the risks and signs of breast cancer, and new figures. The International Agency for Research on Cancer (IARC) underline why this is so important. There are 2.1 millions cases of breast cancer worldwide each year. #PinkLightProject#BreastCancerAwareness
Have you checked your breast health lately? Join us and @cr_uk by wearing pink to show you have and to encourage others to do the same with the #PinkLightPact.
We want to educate women worldwide about the risks and signs of breast cancer so help us spread the word and upload a photo of you wearing pink today.