Welcome to #socialsunday🐘
(Got a Q for our founder, Tiffany Masterson? Drop them in the comments and she might respond):
Q: I’m seeing skin fridges pop up on Insta, is it beneficial to store any of my DE products in a fridge––and does this block the oxidation of my vitamin C?
A: You may refrigerate any of your Drunk Elephant products! This adds a cooling sensation, which can feel nice, especially with our moisturizing formulas such as Lala, Protini or either of our eye treatments.
It’s important to note that that you don’t *need* to keep them in the refrigerator—it isn’t required for their stability, and they are just as effective whether you keep them in a cooler temperature or not.
There may be some minor changes in texture. Some may be a bit thicker initially right out of the refrigerator, but they'll return to normal as they warm to your skin. This doesn’t change their performance in any way.
Ditto for C-Firma. It can delay the shift in color, but that is purely an aesthetic trait. A change in the color is a perfectly normal occurrence and is not necessarily an indication of the active level of active l-ascorbic acid.
Anything from a pale yellow (almost clear) to an amber-orange is an acceptable color—the whole idea that a shift in color translates to ineffective vitamin C actually doesn’t have any evidence behind it. See our IG story, “C-Firma” for more info!
Photo: @ mod.young
Little shot in the mouth this past week. Regroup this fine Sunday to gather some momentum for the next.
Started off with practice this morning, sauna there after, gotta Hoagie walk on deck here shortly, then dinner 🥑🥬🥩 tonight. Ready to regroup with a home stand.