Welcome to #socialsunday🐘
(Got a Q for our founder, Tiffany Masterson? Drop them in the comments and she might respond):
Q: I’m seeing skin fridges pop up on Insta, is it beneficial to store any of my DE products in a fridge––and does this block the oxidation of my vitamin C?
A: You may refrigerate any of your Drunk Elephant products! This adds a cooling sensation, which can feel nice, especially with our moisturizing formulas such as Lala, Protini or either of our eye treatments.
It’s important to note that that you don’t *need* to keep them in the refrigerator—it isn’t required for their stability, and they are just as effective whether you keep them in a cooler temperature or not.
There may be some minor changes in texture. Some may be a bit thicker initially right out of the refrigerator, but they'll return to normal as they warm to your skin. This doesn’t change their performance in any way.
Ditto for C-Firma. It can delay the shift in color, but that is purely an aesthetic trait. A change in the color is a perfectly normal occurrence and is not necessarily an indication of the active level of active l-ascorbic acid.
Anything from a pale yellow (almost clear) to an amber-orange is an acceptable color—the whole idea that a shift in color translates to ineffective vitamin C actually doesn’t have any evidence behind it. See our IG story, “C-Firma” for more info!
Photo: @ mod.young
Send it Sundays! Make sure to always where your head gear kid @timmymaherr
🎥: @eureka_dj
Little shot in the mouth this past week. Regroup this fine Sunday to gather some momentum for the next.
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Started off with practice this morning, sauna there after, gotta Hoagie walk on deck here shortly, then dinner 🥑🥬🥩 tonight. Ready to regroup with a home stand.