Today in my Facebook group we talked about your niche. This can be one of the hardest things that coaches have to come to terms with. i know we all have big hearts and we want to help the entire world and while that is nice and admirable, it’s bad for business. When you try to market to everyone you end up talking to no one. Years ago i took a course with one of my favorite teachers on the planet, Brendon Burchard and he gave the most simplest sentence to fill in to help you determine your niche. Here it is: “i help people ________ so that they can __________.” Write that sentence down in your favorite journal and fill in the blanks. You don’t have to get rid of all of your other passions and interests for good. Just build around ONE topic for now and you can expand later. Got it?! Good!
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