I read a great article with Facebook’s VP of Product and it provides specific insight into how we can best create content that benefits from the new Facebook changes. Here are my top 4 takeaways from his interview with @wired:
1) In general, more “meaningful” conversations happen between friends and family as opposed to brands. Yet, brands can benefit and successfully rank if they create content that facilitates deeper conversation (long comments) and proven to be engaging content.
2) Start a Facebook Group and attach it to your Page immediately. Mosseri specifically mentions the quality of interactions that Groups facilitate. Expect more focus on making Groups a great product.
3) More posts are not necessarily better. Quality content (ones that spur conversation and sharing) will be of most value. Ask questions, get feedback from audience, create new and fun angles, go Live, and generally be creative in getting fans to want to talk about and share your content. Only post what is genuinely useful and engaging.
4) Advertising cost will likely increase. In general, less space for Pages mean more competition for less supply. Carve out a set budget to promote ticket sales, tour dates and other content that is necessary to promote but may not be the most naturally engaging content (work on that too!). Always utilize the Event tool for your events, invite fans in the area (no mass irrelevant invites), post updates in the discussion space.
#bluegrass#bluegrassmusic#folk#folkmusic#mandolin#fiddle#banjo#acousticguitar#bassguitar#ame#american> #americanamusic#country#countrymusic#jamgrass#acousticmusic #american #teambluegrass#bluegrassmarketer#marketing#advertising#music#nashville#branding
Facebook recently announced that they’re in the process of rolling out significant changes to their newsfeed ranking algorithm. Trust me: it’s for the better but you need to keep in mind a few points to successfully work within these changes:
1) Post naturally engaging content. Music, covers, behind the scenes etc. I say “naturally” because you can’t really ask people directly to “like” “comment” or “share.” In most cases, Facebook will identify this tactic as SPAM or Clickbait and you’ll likely to be penalized. So what to do?
2) Ask questions, post about hot topics, be amusing. Think about what you like to see and what annoys you when scrolling through Instagram and Facebook. Post content that YOU would want to see in your own feed and don’t be overly direct about an action. Facebook includes Call to Action buttons when you run an ad and those are sufficient.
3) You may want to think of starting a band Group that you can attached to your Facebook Page. If you have even a handful of passionate fans, reach out to them and see if they’d be open to starting a Group that discusses your band. This will promote more natural, ongoing conversation and feel more exclusive and private, which prompts people to share more meaningful conversation.
4) Feel free to ask your fans to select the “See First” option from your Page. From what I’ve read, this is encouraged and will allow your fans to always see your latest content first in their newsfeed. They can “See First” by selecting the “Following” drop down menu on your Page.
#bluegrass#bluegrassmusic#folk#folkmusic#mandolin#fiddle#banjo#acousticguitar#bassguitar#ame#american> #americanamusic#country#countrymusic#jamgrass#acousticmusic #american #teambluegrass#bluegrassmarketer#marketing#advertising#music#nashville#branding#facebook
HELLO 2018! Got my first lil' solo show off the rank with legend @willcoyote at The Pinny this Thurs night! This is (most likely) the only time my music will be advertised as 'Pastoral Death Jams', which is a shame because it makes me sound like a Jamgrass band and I like that, even though I am not that. #jamgrass#pastoraldeathjams#notthat#gigs#friends#goodtimes