Excerpt from an article I posted on LinkedIn- I’m a firm believer that print, digital, and other media outlets are ALL valuable in different ways and contribute to building brand awareness. 👑 If you are seen in the pages of a magazine read by your target market (doesn’t even have to be a major one), respected blogs, on television and on (true) influencers, you will earn real brand recognition & legitimacy. ❤️
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What’s the first album you bought? That's today's "culture question" as we learn more about each other and our new Miner, Julie Borgen!
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Organic Results from a search engine search (google - yahoo - etc). In Google for example, analytics separates traffic that arrives at your site through a search engine result from traffic that arrives through other referring channels, like paid advertisement or another site that links to yours. In your reports, this traffic segment is called organic search traffic. #organic #earnedmedia #onlinemarketing #seo
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Earned media or “free media” is the best form of publicity. But how do artists take advantage of this high exposure channel for their art? Todd Scalise, CEO and Founder of Higherglyphics LLC discusses leveraging new outreach methods for your next campaign. Ready to take your creative business to the next level in 2018? Join Todd in Boston this April 16th at the next ABI Art Business Summit - with presentations on Marketing, Pricing, Social Media, Sales Strategies, Selling Art Online, Wholesaling, and even Working with Art Consultants, Designers & Stagers! Learn more and get $50 off registration now http://bit.ly/BostonArt2018 #bosarts #boston #bostonmfa #cfa #bu #bostonuniversity #professionalarts #creativeprofessional #marketing #networking #livingthedream #earnedmedia #freemedia #publicity
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“They continue to push the limits, and their sound is the music equivalent to a drunk man streaking at 4am.” - thanks for the feature @complex. Be sure to check it out if you haven’t yet! . . . . . . #hiphop #fancybusiness #rap #nyc #complex #earnedmedia #press #2018hiphop #connandthegroove
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An article recently ran in @lularoe's hometown newspaper regarding the company defending itself against lawsuits against the company that accuse it of operating a pyramid scheme, maintaining an unfair return policy for vendors, or supplying its sellers with shoddy merchandise. . . The story didn't include original quotes from the company or its #att#attorney>. #LuLaRoe should’ve been proactively telling its story to this reporter (and others) from the start of these lawsuits to shape news coverage of the lawsuits. If it had, this story (and others like it in the future) would have likely been more persuasive because it would have contained additional and strategic comment from the company and its attorneys. Companies like LuLaRoe rely on positive word-of-mouth and social media buzz to grow. #Proactive #media outreach by LuLaRoe could go a long way in shaping the narrative in the #Cou#CourtofPublicOpinion about these lawsuits and preventing reputational and business harm as a result of the suits. . . #attorney #lawyer #litigation #lawsuit #legal #dispute #mediarelations #publicity #trialpublicity #litigationcommunications, #crisiscommunications #earnedmedia #publicrelations #attorneymarketing #lawyermarketing #CourtofPublicOpinion
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@frankstrong defines the differences between a #campaign and #contentmarketing programs in his recent blog post at The Sword and the Script. He also shows why campaigns can work within content marketing but not the other way around. Learn more from his insights by checking out the full article at http://ow.ly/H2kB30hQ25e . . . #marketing #PR #contentpublishing #blogging #leadconversion #emailcampaign #earnedmedia #paidmedia #socialmedia #audiences #customers
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📢 Sneak peek alert! Our latest article on #B2B #InfluencerMarketing has just appeared on @BrandQuarterly 🤗 👉 Link in bio
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Supplement your effective earned media with paid media in order to help scale and grow.
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According to the latest @cisionglobal 2017 research, 81% of senior marketers believe #EarnedMedia (PR-driven content) is more effective than paid media. This perception is right on the money. Research shows earned media is 80% more effective than branded content in influencing consumers. And, that's how PR delivers immediate ROI. It's still your brand, but with a Supersuit.™ #TheBuzzMaker #buzzBIG #FactFriday #PublicRelations
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@waypol with a few thoughts on his recent column in ALM Media's The Legal Intelligencer about how #whitecollar and other #cri#criminal #def#defense #att#attorneys can fight back against #pro#prosecutor> who use #tri#trialpublicity to try cases in the #media and the #Cou#CourtofPublicOpinion. . . Search "Copo Strategies" on YouTube for the full video and to subscribe to our YouTube channel. . . #attorney #lawyer #litigation #lawsuit #legal #dispute #mediarelations #publicity #trialpublicity #litigationcommunications, #crisiscommunications #earnedmedia #publicrelations #attorneymarketing #lawyermarketing #CourtofPublicOpinion #whitecollarcrime #criminal #defense #criminaldefense #prosecutor #DistrictAttorney
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Transparency ✅ Sharing “Newsability” in ‘18 ✅ Exciting growth ahead ✅ Learning where we’re at and where we’re going in the new year and beyond!
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Please check out our own @waypol’s most recent column in The Legal Intelligencer/Pennsylvania Law Weekly: "How Criminal Defense Attorneys Can Level the Playing Field When It Comes to the Media." ALM Media subscribers can read it here: (http://ow.ly/Qqk450g4sax). Non-ALM Media subscribers can read it here: (http://ow.ly/pgkG50g4rcb). . . #attorney #lawyer #litigation #lawsuit #legal #dispute #mediarelations #publicity #trialpublicity #litigationcommunications, #crisiscommunications #earnedmedia #publicrelations #attorneymarketing #lawyermarketing #CourtofPublicOpinion #whitecollarcrime #criminal #defense #criminaldefense #prosecutor #DistrictAttorney #DA #ADA #AssistantDistrictAttorney #AG #AttorneyGeneral #USAttorney #AssistantUSAttorney #AUSA
23 1
Made the switch this year to @ramcatbroadheads_official and don't think I'll be looking back anytime soon. Stuck on expandable I gave up the previous company because the locking mechanism was garbage. Never thought I'd go back to fixed but I was in a pinch and picked these up. Two kills with them this year and a total of 60 yards in blood trails. #huntbackcountry #solohntr #hornhunterpacks #ramcatbroadheads #gopro #earnedmedia
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Whether you work in fashion, beauty, travel or lifestyle PR, securing the right influencer can thrill a client just as much as a front-page feature -- and having a few go-to bloggers in your back pocket can mean the difference between hours of research and a quick email. - Thanks to our sponsored series with @shoppinglinks you now have “40 Influencers You Need to Know in 2018” to make that part of the job a little easier - like @sineadcrowe 🙌🏻 (pictured) - Grab the link in Stories or visit the entire 5-article series by scrolling down on prcouture.com (right sidebar) - #influencer #influencermarketing #influencerlist #fashionpr #beautypr #fitnesspr #collaboration #brandcontent #paidmedia #earnedmedia #bloggeroutreach #sweaterweather #cozy #cozyfashion
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After last evening's most politically charged Golden Globes ceremony to date, the #TimesUp Campaign that seeks to help protect women in all professions against discrimination, harassment, and assault while in pursuit of their careers has almost reached their target goal for a public legal defense fund. A multi-channel campaign that is built upon #AskHerMore, #MeToo and so many others, continue to show how the rapid pace and immediate nature of social and earned media can be an effective catalyst for social change. https://www.timesupnow.com/ https://www.gofundme.com/timesup #womensrights #advertising #advertisinghistory #socialmedia#adcampaign #earnedmedia #GoFundMe #GoldenGlobes#crowdfunding #activists #socialchange
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Cheers to two years at @mediaminefield 💙🍰🎉 ・・・ Put on your #cape, it’s time to celebrate @hollymay12 #workaversary. She reminisced about when she saw @kristi_piehl interviewed on @kare11 and thought she should apply for a job! Cheesecake from @totter77. #earnedmedia #newsability
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Put on your #cape, it’s time to celebrate @hollymay12 #workaversary. She reminisced about when she saw @kristi_piehl interviewed on @kare11 and thought she should apply for a job! Cheesecake from @totter77. #earnedmedia #newsability
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I get so frustrated when a big PR firm sends me 7 different products that I didn’t ask for wrapped in bubble wrap and styrofoam peanuts. Or when they pitch me a supposedly sustainable brand and then when I ask a simple question (“what’s the ingredient list?” “Where is it manufactured?”) they have no idea and need to circle back with the answer. There are a couple exceptions I can think of, but by and large, sustainable and ethical brands are wasting their time and money with these huge PR firms. I asked my absolute favorite PR lady (and now friend 👯‍♀️) @stephaniesica of @orchardnbroome to write about how she does it differently, because you all should know! Find it on EcoCult.com today. (Pictured: Stephanie working wearing her client @saintjames, credit to @joannatotolici) . . . . . #mediaevent #mediaworld #ethicalfashion #sustainablefashion #pressrelease #prfirm #cleanbeauty #ecoblogger #ethicalblogger #ethicalwriters #earnedmedia #ecofashion
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2017 has been quite a year all around but also in the backcountry. To say I'm blessed is an understatement. Been blessed with these beauties across 5 states. A DIY public land muley scoring 160". A pope and young PA black bear on public land weighing 393lbs. A stud 8 point with the bow in PA and 4 gobblers across 3 states including a Merriams and a double bearded eastern. #huntbackcountry #solohntr #hornhunterpacks #gopro #earnedmedia #idahome #2017 #blessed #thankyouall
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#Tbt Time to go back to mule deer country yet? #huntbackcountry #hornhunterpacks #solohntr #idahome #gopro #earnedmedia
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Hoy, nuestra campaña #LiveNUE y nuestro cliente el #aeropuerto de #Nuremberg se asoman a El Confidencial, uno de los medios de comunicación más leídos de España del mejor modo: con el mejor contenido. Si quieres que te contemos cómo podemos ayudarte a difundir tu mensaje y popularizar tu oferta, te esperamos en www.tgvlab.es #TuGranViaje #marketing #digital #socialmedia #brandedcontent #ownedmedia #paidmedia #earnedmedia #events #website #apps #lobbying #communication #pr #B2C #travel #partnerships
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#OwedMedia Vs #EarnedMedia Vs #PaidMedia Visit: www.imarks.in Contact: 9666777184
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New #CopoTalk: How #law#lawyer> talking publicly about their cases could expose themselves to #def#defamation claims. More specifically, @waypol on what #att#attorneys need to know about the limits of the #litigation #privilege defense to #defamation. Search "Copo Strategies" on YouTube for the full video and to subscribe to our YouTube channel. #mediarelations, #publicity, #trialpublicity, #litigationcommunications, #crisiscommunications, #earnedmedia, #publicrelations, #attorneymarketing, #lawyermarketing, #ethics, #attorney, #lawyer, #CourtofPublicOpinion
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Earned Media (Or Free Media) refers to publicity gained through promotional efforts other than paid media advertising. Visit www.visualjungle.in . . . . . . #Termsfor2018 #VisualJungle #VisualJungleMedia #Branding #Design #Marketing #Strategy #SocialMedia #Technology #FollowUs #SocialMediaMarketing #MKTG #Art #Background #B2BMarketing #B2CMarketing #Friday #EarnedMedia #Media #MarketingTerms
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Over 300 lbs of wild game since the turn of the year and the big game freezer is just about full. 🍽 #organic #publiclandranch #hornhunterpacks #solohntr #earnedmedia #wildgame
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It'll be a couple long months until I'm sleeping under the western sky again. #backcountry #huntbackcountry #solohntr #hornhunterpacks #publicland #gopro #earnedmedia
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#ClientNews|| Thank You @okmagazine For Including Client @hazelebaby ‘s #GlowSticks @girlcodeinc Within Your Holiday Gift Guide|| #earnedmedia || SWIPE To Check It Out || #okmagzine
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2,650 client news interviews in 2017. Goal achieved with 13 days to spare. To celebrate, our team is getting extra time off over the holidays. #newsability #goals #teamworkmakesthedreamwork #earnedmedia #everyonewins #beyondpr #weknownews
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In the @Nasdaq MarketSite studio with Stephanie Smirnov, Managing Director of Brand Practice at @edelman who shared her thoughts on consumer marketing and PR and the customer experience. A couple of favorite takeaways ... "disruption on the inside" and the classic PR professional is still relevant and the tremendous opportunity in 2018. Loved our conversation and spending time with Stephanie! #linkinbio
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Bearing 5 degree temperatures in NY yesterday, I chose to take this solo doe an hour before dark with the muzzleloader. The challenge of late season is rewarded with the beauty of the woods this time of year. Freezer is full and half my Christmas shopping is done. #hornhunterpacks #solohntr #huntbackcountry #backcountry #gopro #rackgetterscentsandlures #earnedmedia #jerkyforchristmas
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Great client placement in @huffpost #PR #EarnedMedia #PRLife
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#tbt all custom everything ... cause winning is just the bonus . . #sportsmarketing #social #brandbuilding #sponsorship #earnedmedia #dh #mtb
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Have You Checked Out Our Beauty Division Client @pretty.in.glam Vegan Cosmetics In #HuffPost ‘s Beauty Guide This Week ? #earnedmedia
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Offre spéciale Fêtes de fin d'année : 20 % de réduction sur votre facturation Geofilterpacks. #digital #marketing #earnedmedia #strategy #brandawareness
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@waypol is off to #Cle#Cleveland to give an #eth#ethics #CLE to the #Cleveland Academy of #Trial #Attorneys. He will be talking about the #ethics of #lawyers making their #clients’ cases in the #CourtofPublicOpinion. He will be covering #mediarelations, #publicity, #trialpublicity, #litigationcommunications, #crisiscommunications, #earnedmedia, #publicrelations, #attorneymarketing, and #lawyermarketing.
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What motivates travel writers to write? Click on the bio link to learn more. 📷credit: Visit St. Augustine, FL #TT #traveltuesday
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‪You weren’t dropping this #disparagement on @cnn during the #2016 #primaries, when you received #2billion 💰 in “ #earnedmedia”/free 💯💯 You called in to their #livebroadcasts multiple times a week from #NYC #TrumpTower 💯 #DegenerateDon @realDonaldTrump you’re the #Fraud 😡‬
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What an awesome day, talking @TINT Earned Media and UGC to Global Hotel GMs, now sundown and networking #compassskyview #Bangkok #bkk #TINTlove #ugc #earnedmedia #socialmedia #hospitality #hoteltech #digital #smm #thailand #tra#travelstories #travel #wanderlust #beautyofbangkok
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New #CopoTalk: How long should a prepared #statement to a #reporter or #mediaoutlet be? We'll tell you. In under two and a half minutes. Search "Copo Strategies" on YouTube for the full video and to subscribe to our YouTube channel. #CourtofPublicOpinion #TrialPublicity #Lit#Litigationunications #PublicRelations #PR #Publicity #Press #Media #MediaRelations #EarnedMedia #Comms #Law #Lawyers #Attorneys #Litigation #LitigationSupport #Crisis #CrisisCommunications
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We are thrilled to have our client the @cyphearts on the @michaelwallshow ! Michael is focused on helping families grow and protect their wealth. Today we taped the segment set to air soon. We applaud Mike for helping introduce the mission of the American Association of caregiving Youth. #BlueCity #Nonprofit #Charity #Ear#EarnedMedia #PRFirm #PRAgency #AACY #Caregiving #CaregivingYouth #GoodCause #Florida #Kids #HelpKids #MichaelWall #tistheseason #GiveBack #EarnedMedia #Storyteller #Interview #Radio #Podcasts #Hervis
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#ClientNews || Celebrity Barber & Groomer @ralphcolethebarber Has A Real Story To Tell ~ Head Over To @bleumagazine & Check Out Why He Is One Of The Best In The Industry || #celebritybarber
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Beauty Division Client & Vegan Luxe Polish Collection @pretty.in.glam Featured In @pynkmagazine #holidaygiftguide || #earnedmedia #thinkpynk
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klasická konference #earnedmedia #work #promitac #dj #hodnepiva
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Brand mana sih yang nggak kepingin dapet exposure lebih dan bisa dikenal audiens lebih luas? Nih, cara hemat yang biasa dilakukan indusri hiburan untuk ngedapetinnya! Klik link di bio!
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Another brute of a PA buck. This whole one buck tag is torture but this guy survived the big wave of the orange army and knowing where he is I'm sure he'll survive till next year. #publicland #solohntr #earnedmedia #hornhunterpacks #gopro #huntbackcountry
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The power of video extends beyond what you do with it as a content marketing / brand journalism tool. It can have a MAJOR impact on your media relations effort. Our JP Hervis discusses a white paper example. #newslife #brandjournalism #Pub#Publicity #Hervis #Miami #PRAgency #PRFirm #NewsConference #PressConference #NewsMedia #NewsLife #Business #BusinessTips #Marketing #MarketingTips #LOLMarketing #Journalism #Public relations #EarnedMedia #Newspapers #TVNews #Radio #OnlineMedia #Storyteller #OnTheRoad #Florida #FloridaPRFirm
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Nothing like getting soaked the first day of the hunt. Still wouldn't trade that time for anything. #flashback #hornhunterpacks #publicland #solohntr #earnedmedia #gopro #publiclandowner #huntbackcountry #idahome
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